Monday, June 10 - "How Do I Network Online?"

Good morning!

Here’s what’s on the JD today:

1. This company helps 8 million travelers visit over 35 countries a year and is hiring in a few major markets.

2. Diego asks, “I feel like everyone is networking online but I haven’t done very much of it. How do you start talking to people who don’t even know you?”

IN HIRING

Awaze

• The company focused on vacation rentals and holiday experiences with over 100,000 locations.

• One thing that makes this company unique is the depth of tech they use. Given their size and the nature of their business, they’re really a machine learning and data science company who offer vacations.

• Here are the two roles that stood out as interesting:

  • Insights Manager: Link to full details

  • Revenue Manager: Link to full details

Click here for the company’s career page

TODAY’S QUESTION

Diego asks, “I feel like everyone is networking online but I haven’t done very much of it. How do you start talking to people who don’t even know you?”

Recommendation: No matter where you are in terms of comfortability with networking online, here are a few ways you can improve your outcomes:

• First, be real about what your best case scenario is, whether it’s a referral, an introduction, or to learn about what the company is looking for. If someone wants to help you, it helps to know what you’re looking for in advance.

  • Note that if you haven’t received many interviews after numerous applications in a given industry, a personal review of your skills, CV and story in relation to the role could bring much more value than a referral.

• Second, figure out an amount of output you’re able to do regularly. I would recommend setting a daily goal of how many people you’re going to reach out to. Start with 5 and move up if you have more capacity. Even if you get a call with someone, aim to keep those 5 invitations going out. Do this for at least 3 weeks and you’ll see results.

• Finally, be as sincere as you can. Stay away from the auto-generated introductions on LinkedIn, or asking how they are. Instead, ask people to discuss specific experiences from their profile. Ask questions that you’re truly interested in and only ask for 10 or 15 minutes of their time, rather than a half hour (if it’s going well, it will run over). The best case scenario is that you make 1 or 2 truly genuine connections per week, rather than 5-10 weak ones, as the strength of the relationship is often undervalued relative to volume.

Conclusion:

Anyone who’s done cold networking knows it can be awkward but setting yourself a daily goal of invitations or messages sent, followed with a focus on sincere interactions can lead to some interesting things, including answers to what’s not working.

Get your question answered by replying to this email (or just say hi 😊).