Monday, October 14 - "Do I Need to Post on LinkedIn?"

Good morning!

Happy Monday - did you have a good weekend?

Here’s what’s on the job description for today:

1. New roles from a company working with the biggest golf tournaments in the sport.

2. Anastasia asks, “a friend said that I should be posting on LinkedIn to find more opportunities. Do you agree?”

IN HIRING

The R&A

• A very specific company, The R&A is not only for those interested in golf, but I imagine it helps!

• A number of jobs are available outside of holding the clubs, including finance, sales, and a number of other departments.

• Here are a few of the most interesting roles available

  • Entries Executive - Click here for full details

  • Senior Finance Systems Manager - Click here for full details

  • Broadcast Operations & Product Manager - Click here for full details

Click here for the company’s career page

TODAY’S QUESTION

Anastasia asks, “a friend said that I should be posting on LinkedIn to find more opportunities. Do you agree?”

Recommendation: there’s a lot of talk these days about building a brand, and you definitely do not need to post on any social media platform to get a job. Here is how I’d think about it as a candidate:

• First, think about what your end goal truly is? Are you trying to find a job where you can apply your skills and education, are you trying to build a long term brand for future use, or is it something different.

• Second, consider how different those goals are:

  1. If your main goal is to find a job, posting on LinkedIn is probably not the best use of your energy. Outside of a post asking for referrals, ideas, or other support, LinkedIn is a long term game where the benefits come from building a community, rather than one or two posts.

  2. Alternatively, if you want build a brand, I highly recommend posting on LinkedIn. You could include the struggles and craziness of being a job seeker in your posts to build rapport with potential followers.

• Finally, re-think about any question of “should I do {some activity}?” as “with my goal of {some outcome}, will doing {some activity} help me get there more than if I spent that time doing {some other activity}?”

  • In the end, there’s no perfect cocktail of activities to achieve an outcome, whether that be finding a job, getting a referral, or just learning about an industry.

  • If you find something that will help you get there and like doing enough (or find enough value) to continue doing it once it’s no longer fun, then I’d invest more time in it.

Conclusion:

LinkedIn posting is not a requirement to get a job and for most job seeking candidates, networking would be a better way to spend their time. For those with different goals in mind, posting regularly could be a great way to build something over the long term.